Experience
Education
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Herbalife International - Torrance, CA
urbanMagic - Beverly Hills, CA
http://www.Herbalife.com
Editorial Manager, Global Marketing Strategy, 2007 - present
Herbalife is a premier nutrition and weight-management company. Started in 1980 by entrepreneur Mark Hughes (1956-2000), Herbalife is a multi-level marketing company that operates in 65 countries, with over 1.7 million Distributors and $3 billion in retail sales in 2006. Herbalife is also the official nutrition company of the LA Galaxy, so you can see David Beckham sporting our logo on his team jersey.As the editorial manager on the newly-formed Global Marketing Strategy team, which is a part of Worldwide Marketing, I am responsible for creating and implementing global strategy to support our global cross-media/cross-platform (magazine, online, video, email) marketing materials.
The Dr. Phil Show - Hollywood, CA
FineLiving.com/Scripps Howard News Service - Los Angeles, CA
http://www.DrPhil.com
http://www.RobinMcGraw.com
http://www.DrPhilFoundation.org
Director, New Media (contract), 2006
DrPhil.com is the official website of Dr. Phil McGraw, the noted psychologist and host of the hit syndicated daytime talk show Dr. Phil. As the acting director of New Media, I managed a team comprised of producers and a webmaster and oversaw the day-to-day operations of all the websites affiliated with the Dr. Phil brand. On a more granular level, I wrote and copyedited website content and edited the live site using a customized content management tool. I also served as the liaison between our technology vendors, ad sales representatives and content partners.Dualstar Entertainment Group - Culver City, CA
Walt Disney Parks and Resorts Online - North Hollywood, CA
http://www.Mary-KateandAshley.com
http://www.SprouseBros.com
Head of Editorial & Operations, Dualstar Online, 2004 - 2006
Dualstar Entertainment Group is the international entertainment, fashion and lifestyle enterprise owned and operated by Mary-Kate and Ashley Olsen. As the manager of mary-kateandashley.com (an online lifestyle and entertainment magazine for 'tweens and the official website of Mary-Kate and Ashley and the mary-kateandashley brand) and SprouseBros.com (the official website of Dylan and Cole Sprouse and the Sprouse Bros. brand), I wrote, edited and produced content for both sites, including podcasts. I was also responsible for budget, ad sales/eCommerce integration, strategy and managing the relationships with technology partners. My job was never dull; my days could sometimes consist of working with vendors on technology requirements for a new content management system, interviewing a 'tween TV star for a Q&A feature, editing a podcast, registering new domains, working to integrate keywords advertising on both websites, working on mobile initiatives for both brands, participating in the launch of Sprouse Bros. CODE magazine and and writing/editing copy on behalf of Mary-Kate and Ashley for overseas magazine features. Despite having limited staff (one editorial assistant) and resources, I was able to maintain competitive traffic stats for mary-kateandashley.com (approx 300,000 uniques/week). I launched SprouseBros.com in February 2005 and within six months, the traffic hit 1 million uniques/month.
http://www.disneyworld.com
http://www.disneyvacationclub.com
Writer (contract), 2003 - 2004
Walt Disney Parks and Resorts Online (WDPRO) is the division of The Walt Disney Company responsible for creating/maintaining Disneyland.com, Disneyworld.com, sites for Disney Cruise Line, Disney Vacation Club and international theme parks. I wrote editorial content -- from creative descriptions of theme park attractions to compelling stories evoking the essence of Disney's unique properties -- for a multi-phase overhaul of Walt Disney Parks and Resorts websites. I was responsible for writing the Disney/MGM Studios site, the sites for all Walt Disney World hotels, as well as the Disney Vacation Club website.
http://www.fineliving.com
http://www.shns.com
Editor/Reporter (freelance), 2002
Fine Living is a cable network from Scripps Networks (Food Network, HGTV, DIY) which targets upscale, savvy viewers with shows such as Your Private Island, Radical Sabbatical and Simplify Your Life. I researched, wrote and edited content about the network's various programs for FineLiving.com, then coded/posted web pages using FineLiving.com's content management system. I also reported and wrote columns about people/topics featured on Fine Living Network programs for Scripps Howard News Service, which ran in Scripps newspapers across the country.
Editorial Director, 2001
urbanMagic was co-founded by Earvin "Magic" Johnson and Larry Irving as a lifestyle portal for urban professionals which would also address issues of the digital divide. As the editorial director for all family/lifestyles content, I was responsible for acquiring, editing, and maintaining content for the Internet and wireless platforms. I was also responsible for the general management of a production team and processes, and reported directly to the company's CEO.Jackpot.com - Pasadena, CA
http://www.jackpot.com
Senior Producer, 2000
Jackpot.com (now known as The Vendare Group) is an idealab! company which utilizes embedded advertising in Vegas-style games. As the site's senior producer, I was responsible for managing the execution of creative, technical, and marketing-driven initiatives. I wrote specifications and managed the production team that implemented strategic site enhancements.WeddingChannel.com - Los Angeles, CA
http://www.weddingchannel.com
Product Manager, 1999-2000
WeddingChannel.com is a full-service wedding planning site. As a member of the product management team, I wrote detailed functional specifications for site additions and enhancements, and was responsible for managing projects from conception to implementation. My particular focus was content and community-focused features on WeddingChannel.com, including:
Invitations & Stationery, Chat, Community, and the Articles Index.
Walt Disney Internet Group - North Hollywood, CA
http://www.disney.com Producer, 1998-1999; Writer, 1996-1998
Walt Disney Internet Group -- a.k.a Disney Online, formerly Buena Vista Internet Group -- is the arm of The Walt Disney Company reponsible for all domestic and international Internet activities. I was hired as the sole writer/editor responsible for Disney's Daily Blast (a.k.a. "Disney Blast" or "Blast"), which was conceived as a high-quality subscription service for kids. I subsequently served as the editor/producer of the short-lived DIG: Disney's Internet Guide; was part of the Operations team responsible for overall maintenance of the site; and eventually became a producer for my own content "channel." I successfully pitched the idea which resulted in the addition of the Pets & Animals area of Disney.com. I worked with contacts across business units at The Walt Disney Company to secure assets and synergistic relationships, and managed a small but efficient creative/technical team which conceived, produced, and launched a suite of innovative games and content in an abbreviated time frame.
Women.com - San Mateo, CA
http://www.women.com
LA-based Contributor, 1996-2001
I started my professional relationship with Women.com (formerly Women's Wire, now a part of iVillage.com) as an author hired to research and write two chapters of Women's Wire Web Directory (Macmillan, 1997). Since then, I have been a frequent contributor to the site, writing stories for their Hallmark-sponsored "Good News" section, as well as various human interest stories. At one time, I was also writing monthly shopping and entertainment columns as the LA-based correspondent for DiveIn!, a joint venture between Women.com and DiveIn!.
New Jersey Online/Advance Publications Internet - Jersey City, NJ
http://www.nj.com
Entertainment/Fashion Editor, 1995-1996
I was part of a group of recent graduates from the Columbia University Graduate School of Journalism to work for this pilot program of the Newhouse Newspaper Group. The company wanted to experiment with creating Internet sites using content from their local newspapers, starting with The Jersey Journal and Newark Star-Ledger. New Jersey Online initially gave us the creative freedom to write, research, and produce original content, and I thrived in the position. I created Jersey Girl, a web personality who gained a loyal following with weekly columns of "style, sass & scoop." I also created an extensive searchable store and mall database for NJO's shopping section, and managed a major redesign of the movies section and weekly entertainment guide. Back then, we were "one-man bands": I researched, reported, wrote, edited, coded pages, digitized multimedia clips, and uploaded content to our live servers. I found time to become a fashion-industry insider and gain entrance to the Seventh on Sixth fashion shows to do Internet write-ups; I also conceived, pitched, and produced a New Jersey CrimeStoppers site (featuring criminals on the most-wanted list) in conjunction with the New Jersey police department.
Good Morning America - New York, NY
Researcher/Associate Producer (Freelance), 1995
I received an internship at Good Morning America at the ABC Network during my final semester of journalism school, and that led to steady freelance work as a researcher and associate producer at GMA and GMA Sunday.
Entertainment Weekly/Time Inc. Pathfinder - New York, NY
http://www.ew.com/ew/
New Media Production Assistant (Freelance), 1995
In this position, I was responsible for the HTML coding of all the Entertainment Weekly content featured on the Pathfinder web site.
Mobil Oil Corporation - Fairfax, VA
Associate Editor, U.S. Marketing & Refining News, 1993-1994
Employee Relations Advisor, 1992-1994
I started with Mobil Oil Corporation the day after my high school graduation as an INROADS intern in Corporate Employee Relations. (INROADS is a national program which matches gifted high school students with four-summer internships at Fortune 500 companies) I returned each summer to assignments in New York City, Fairfax, Virginia, and Chalmette, Louisiana. Upon graduation from college, I was offered and accepted a position as an Employee Relations Advisor. I remained with Mobil for two years (in various Employee Relations roles and one special assignment in Corporate Public Relations), and resigned to attend graduate school.Columbia University Graduate School of Journalism - New York, NY
The American University - Washington, DC
M. S., Journalism
Concentrations: New Media -- reporting/writing for the Internet; Broadcast -- reporting and writing for television/radio, photography/editing with U-Matic and Hi8 video.
M.A. Candidate, Public CommunicationCarnegie Mellon University - Pittsburgh, PA
B.A. Double Major, Professional Writing/French
Carnegie Mellon Semester Abroad - Tours, France
Los Angeles Times
Scripps Howard News Service
Angeleno magazine
(Disney) Consumer Products News
Disney Channel'sBehind the Ears magazine
Women's Wire Web Directory - fashion and shopping chapters (Macmillan Publishing, 1997)American Film Institute (AFI) Digital Content Lab -- 2006-2007 project mentor working on Cartoon Network game for the Sony PS3
Academy of Television Arts and Sciences -- Interactive Media Peer Group
UCLA Triathlon Club (community member)
National INROADS Alumni Association
Step Up Women's Network
Carnegie Mellon West Coast Drama Alumni Clan
Disney VoluntEARS
Events Director (2001-2002), Digital Eve Los Angeles
Ivy League Association of Southern California
Active.com Elite Sponsored Athlete (2003-2004)
Volunteer - Free Arts for Abused Children, Peace4Kids Tech SkillsLexis-Nexis, HTML,Mac & PC, Web editing programs, Adobe and Macromedia tools, Vignette CMS, Microsoft Office.
Languages
Proficient in French; Certificate in Pre-Intermediate Spanish from Centro de Lenguas e Intercambio Cultural, Sevilla, Spain (2002).
Interests include fitness (half marathons; currently training for second triathlon), dance (jazz, salsa, flamenco, belly dancing), pilates, yoga, fiction writing and international travel. Featured "Go-to Girl" for group travel advice in "A Virgin's Guide to Everything: From Sushi to Sample Sales - a Novice's Guide to Doing it Right" (5 SPOT, 2006; info at VirginsGuide.com).
© 2001-2008 Tricia Nelson. All rights reserved.